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Case studies

Advertising Western companies' licenses, trade-marks and trade-names in Hungary

The paper aims at delineating the ways of advertising in Hungary the products and services manufactured or rendered on the basis of a license purchased from a Western company whose trade-mark or trade-name is made use of when marketing the product or...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Laszlo Lindner
June 15, 1979
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Citation

Lindner , L. (1979a, June 15). Advertising Western companies' licenses, trade-marks and trade-names in Hungary. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-western-companies-licenses-trade-marks-and-trade-names-in-hungary